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GLOBAL EDITION Principles of Marketing FIFTEENTH EDITION Philip Kotler Gary Armstrong ALWAYS LEARNING PEARSON Brief Contents Preface 16 Part 1 Defining Marketing and the Marketing Principles of Marketing. Share. Html. Download. Size: px. Start display at page
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Edition: Third. Publisher: Oxford University Press. Authors The marketing audit is widely regarded as a valuable diagnostic device in marketingplanning. The Oxford Revision Series: Marketing Management summarizes the key concepts and practices of marketing which are essential to...
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of Marketing Professional Diploma and Postgraduate Diploma profes-sional marketing qualifications, this text is equally useful for industry practitioners. This is not an introductory text to the subject of marketing planning, but builds on the existing knowledge that students and practi-tioners already hold about the principles of the subject.
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